eBook Marketing Tips - 7 Ways to Promote Your eBook on Facebook
eBook Marketing Tips
Facebook is a powerful marketing tool for authors. Once you know how to use Facebook's features to your advantage you will be able to build your own presence on Facebook. Like Twitter, Facebook has developed into more than just a social media site for posting useless content. Professional marketers and corporations have teams that are solely devoted to developing their online presence via social media.
In our marketing section, we discuss all the options available to you as an author when it comes to social media. This article focuses on Facebook and how you can use this free powerful tool.
Here Are Seven Ways Facebook Can Help Authors Promote Their eBook:
1. Create an Author Profile Page
Your author name will also become your brand. Create a profile page on Facebook and share your achievements and successes with your friends.
2. Leverage the Power of “Word of Mouth”
Ask you friends to join your page and then again ask them to recommend you to their friends. This form of viral marketing will help to build your list of followers.
3. Search and Join Related Groups
When you join a group you are allowing others to take notice of you and your own profile. If you join the right groups that contain your target market then they will also be likely to check you out if you have something to offer. Become active on the site with informative posts and build your reputation as an expert.
4. Create a Fan Page for Your eBook
This page is specifically devoted to your eBook so stay focused on your goals with this page. You can provide samples chapters, give tips and information, provide links to other valuable resources, tell them about you the author and build the profile and following for your eBook.
5. Advertise for Direct Engagement!
It will cost you to advertise on Facebook but the return may just be worth it. Consider you options and create your advertisement so it reaches your ideal customer.
6. Post Excerpts of Your eBook
For my “eBook Marketing Online” eBook I posted sample excerpts from each chapter or from the listed techniques. This gave more insight in to what the reader would gain from my eBook without giving away too much information.
7. Post Events
Use the events' tab to list all upcoming events that you are participating in from public speaking engagements, library visits, signings, to the release of new videos, audio interviews or eBook announcements.
Once you have set-up a Facebook page for your eBook be sure to promote that page in your blog, articles or on your author website.
Example of a Facebook page for promoting an eBook: http://www.facebook.com/PentecostNovel
This is the Facebook page for an eBook by Joanna Penn called "Pentecost."
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