Dear eBook Author,
If you could think of the most rewarding and amazing success story for your eBook what would it be? Would it be selling 20,000 copies or would it be seeing your eBook on a bestseller list? How about a new career as a professional writer or maybe it will be just hearing the personal stories from your readers about how your eBook has changed their lives?
I truly believe that everyone has a story to tell, some unique knowledge to share, or some experience that people want to know about. Until the new model of self publishing came along it was just a mere dream for most authors to even think about having their work published let alone seeing their work being sold right next to the bestselling authors in the stores of the major retailers. Now, with the advances in technology and the spread of computers, writers have been empowered and inspired with the knowledge that they can share their work with a global audience or readers.
Whether you are writing to make money or just want to share your creative talents; our Academy will help satisfy the all requirements in writing your eBook. It will provide you with the knowledge on how you can get your eBook in to the hands of your target audience.
Whatever your vision of success for your eBook, you won't be able to achieve it if you are not prepared to put in the time and effort to promote it. You have to let people know that your eBook is available and is ready to help them satisfy their need, want or desire.
Unfortunately there are too many hopeful eBook authors who spend a lot of their time writing a "best seller," only to make the devastating discovery that no one wants to read what they have poured their heart into writing. And it is not necessarily because they haven’t written a great piece of work; it’s more because they just don’t understand the marketing aspects of becoming a successful author.
Our mission at eBooksInternational.co in sharing all our eBook writing knowledge with you is to make sure that you don’t join this “club” of disheartened authors. We will show you how you can research and test the market for your eBook before you even write your first word. And it’s easy to do when you know what to do! This is where we provide you with the tools to increase the likelihood of you joining the “Successful Author’s Club.”
When I speak to authors they tell me that they don’t know where to start when it comes to writing and marketing an eBook and that they feel intimidated by the internet. You are a writer, not a marketing expert or promoter, so this is where our Academy will show you how to get your eBook to your target audience.
The reward for all your efforts comes from when that first person buys your eBook. The thrill of making your first sale and the feeling of accomplishment is what writing to be published is all about.
You may write for the love of it or maybe because you want to share your passion. You may write to share your expert knowledge with others. You may write so that you can turn your passion of writing into profit and a potential career. No matter what your reasons for writing may be; you will want to share it with others and that is where marketing and promotion come in to it.
Most eBook authors fail to make any real money because they have just don’t understand what is required in promoting both themselves and their eBook. The authors I have advised over the years have focused on getting their potential customers to their sales page and then trying to convince them to buy right then and there. Unfortunately, with the web 2.0 model of today it is more about promoting you as an author, your niche topic and establishing a relationship with your target audience. From there you can sell!
Ask yourself how you make your purchases when it comes to buying a book, going to a movie or buying music? Most often you will know what author you are looking for before you enter the bookstore, what the movie is about and who the actors are that are in it before you go to the cinema; and would have likely already heard the songs from the CD prior to going out and buying it. This is due to the fact that you are more likely to know what you are getting before you decide to buy.
You may have had past experiences with the film director, actors, musicians or authors in the past that have provided you with a happy experience that gets you coming back for more.
To summarise, “You have already been Pre – Sold!”
As an author you need to “pre-sell” yourself, your brand, your author platform and your eBook through the multitude of marketing and promotional techniques outlined in this eBook. You want your eBook to sell itself, just because it came from a known brand – you!
You can increase your chances of becoming a successful author by following our proven formula that has been used over and over by our clients who now enjoy strong sales of their eBooks year after year.
How Can We Help You?
Our eBook Author Academy is devoted to eBook planning, eBook writing, publishing, sales, marketing, distribution and every known aspect involved in writing an eBook.
We have an entire department devoted to the marketing and promotional side of eBooks. If you have already completed your eBook then you know just how much time and effort you have put into it. Therefore you will want to see the reward by identifying and reaching your targeted customers who will buy your eBook.
I personally have experienced the frustration of putting in hundreds of hours writing an eBook only for it to sit on my computer and no-one know about it. There was a reason for that. It wasn’t because my eBook was not worth reading but quite simply because no-one knew about it! I failed to follow through on marketing my eBook. I just didn’t know what to do so I thought if I write a great eBook then customers will find me. How wrong I was!
I have also been approached by many authors who have become frustrated with the lack of results they receive from their marketing campaign. This is often due to many reasons but one common one is that they just expect things to happen quickly and easily. The reality with eBook marketing is that it takes time. So plan for your results to appear over time and if they appear sooner than expected then that’s just a bonus.
This is why you will soon learn that successful eBook marketing begins well before your eBook has been completed.
So our eBookAuthorAcademy.com, as well as my eBook “eBook Marketing – How to Promote and Sell Your eBook Online,” is devoted to helping you reap the rewards of all your hard work by marketing your eBook and exposing it to a global audience of readers who will want to buy your eBook.
“Informational eBooks” are one of the fastest ways to get information online and as a result their popularity has soared in recent years. One of the major benefits of eBooks is that authors can sell their eBooks faster and easier than going through a traditional publisher. Where authors fall into trouble is the marketing and promotional aspect of their eBook. Authors have to use viral marketing to get potential customers interested in their eBooks.
As an eBook Marketing Specialist, I often speak to clients who have completed their eBook and are now just starting on marketing their eBook. I wish I had reached them much earlier as I would have let them know that the best time to get a marketing plan together is well before they have completed their eBook.
Try to at least develop the outline of your marketing plan early on and then you can refine it as you approach the publication date. If you are in this position then don’t worry. Just use it as some good advice for your next eBook!
The marketing tips and techniques included in my eBook as well as our Academy have been used for our very own clients. So why give away all our “secrets?” Quite simply we have transitioned from providing these marketing services for clients to now teaching authors to be in control of their own marketing. Our eBookAuthorAcademy.com community and self publishing platform has allowed us to pass on all our knowledge in digital publishing and to “empower” the author.
Many self publishing sites provide you with the opportunity to have your eBook distributed and available for purchase throughout the major online eBook retailers.
Where many of these sites fall short is the ability to provide you with the knowledge, tools and techniques to be able to create interest for your eBook after it has been distributed into these stores for sale. This, however, is a major strength of eBooksInternational.co through our “eBook Author Academy.”
Hiring a specialist or marketing company to promote your eBook can become very expensive and quite often out of the marketing budget for a small time author.
But don’t despair as you can achieve some great results on your own. And in many cases teach these expensive marketing companies a trick or too about online marketing. The advice, tools and techniques presented in my eBook are not all known by these companies, until now!
But the fact is that you will have full control over what methods you use for promotion and I guarantee that no-one else will put in the required effort in marketing your eBook as you will!
Your ultimate strategy after reading the tips in our Academy is to make your eBook available to the people who want to buy it. That is identify your target audience and then go out and let them know about your eBook.
Be sure to check out our company website at eBooksInternational.co to find out how you can leverage all of our websites and dominant position within the eBook industry to help you become a top-selling author.
Best wishes,
David Horne
Founder and CEO of eBooks International
Website: www.eBooksInternational.co
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