Why are margins greater for eBook authors?

Once you see where all the money goes, then you can understand the costs behind creating, printing and publishing a book.

Below I have documented where some of the money goes. The key point to note is that with eBooks there are no longer big costs associated with production (low if any), storage and shipping. The costs for marketing will also be lower if you use the many free techniques presented to you in this eBook. If you choose paid options then that will come down to the return you receive for every dollar spent.

Here's Where the Money Goes in Traditional Publishing Models for Books:

1. Production of book

2. Cover design

3. Typesetting

4. Copy-editing

5. Wholesale proceeds to publisher

6. Storage and warehousing of books

7. Shipping and delivery

8. Marketing and promotion

9. Author's royalties

10. Publisher's gross margin

All this information is provided so that you can make better informed decisions. I still enjoy books in print and know that anyone who has walked into a bookstore and seen their book on the shelf for sale has received a buzz.

It's all about considering the best return for you as an author!