There are many different reasons as to why an author will choose to take on the task of self-publishing. The majority of self published authors I have spoken to have all embraced self-publishing.
They enjoy the control that they were able to retain compared to if they had used a major publishing house.
Self-publishing and publishing is constantly evolving with the major companies being forced to adapt to the improvements in technology and adjusting to the monumental shift in power away from the publishing house and back to the author.
Reasons Why Authors Cannot Get Their Book or eBook Published By a Traditional Publishing House:
1. The publisher does not believe in the content of the eBook.
2. The publisher believes that the target market is too small.
3. The Author is unknown and has not platform to help sell the eBook.
4. The eBook's topic is for a small "niche" market.
5. The eBook's topic or content is too controversial for their label.
6. Their writing style was not up to standard.
7. They want access to their customer lists.
Reasons Why Authors Choose Not to Have Their Book or eBook Published by a Traditional Publishing House:
1. The author wants to retain complete creative control.
2. The author wants to retain the rights to their eBook.
3. The author wants to earn greater royalties for their eBook.
4. The author wants to get their eBook or book to market faster that what a publisher could.
5. The author does not agree with the editorial changes a publisher would make.
6. The author wants to retain rights for potential future eBooks or information products that evolve from their eBook.
7. They don't have the time to write a book proposal.
8. They want to control where their eBook is distributed and sold.
9. They want to be able to create their own eBook cover.
Self publishing has been around for a long time!
The Following is a List of Some of Our Most Famous Authors That Have Self-published:
1. Mark Twain
2. Henry David Thoreau
3. James Redfield
4. Rudyard Kipling
5. Allan Poe
6. Deepak Chopra
Conclusion:
When working with a publisher, an author will often give up editorial control which may negatively impact the end product. The trade-off comes in receiving a lot more assistance in creating, printing and distributing your eBook or book.
Self-published works that find large audiences are extremely rare, and are usually the result of self-promotion. It can be done, you just need to tick all of the boxes to giving your eBook or book the best chance of making it to the top!