Linkedin for eBook Authors

Linkedin has been around for a number of years now and it still serves a purpose for your online marketing campaign. Its primary purpose is to help the world's professionals connect with one another to accelerate their success. LinkedIn has worked so well for some of our clients that they have generated more business from this one site than either FaceBook or Twitter.

If used correctly it can be a powerful tool for marketing your eBooks or your publishing business.

Linkedin Tips for Authors:

Make Sure You Keep Your Profile Fresh and Updated.

Make sure that your profile engages your visitors. Write your profile “not to sell” your eBook directly but “to show” them what benefits they would receive from working with you. It is about you and your author platform.

Join Only the Groups That Relate to Your eBook or Niche.

You can find the groups that match your criteria by conducting a search for words that meet your needs. For example; “tennis coaches, romance, poetry.”

Be Active By Interacting With These Key Identified Groups.

Request weekly emails on what new discussions are going on and then decide which ones to participate in with your informative comments.

Try to Avoid These Two Common Mistakes Before You Start Using LinkedIn:

Don't just use the “Scatter Gun” approach of trying to join groups that have no relevance to your eBook's topic or your selected topic of choice. Stay focused on your target groups.

Don't think that you can just create your profile and expect that people will just rush to you. You must be proactive and seek out those who you have identified as being of benefit to you.  

Linkedin will give you the opportunity to connect with a global audience of potential customers, readers and authors. It may also be a place where you develop additional relationships on a business level.

Website: www.linkedin.com 

A great tool to find out more about the demographics of the users of Linkedin is:

www.quantcast.com/linkedin.com/demographics

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