eBook Selling with Power Words and Lists

If you are going to use lists in your articles, blog posts or sales copy pages then take note of the following tips.

Lists are a common feature of sales copies, articles and posts and there is a skill in being able to write effective lists that bring about the desired response.

1. An Effective List Should Answer a Question

Any list that strives to be effective must provide a benefit or answer a question. Lists are a great way that you can answer a reader's question

2. An Effective List Uses "Power Words."

The best copyrighters know how important it is to use "power words" in their adverts. These proven power words often used as they are known to encourage people to take action and respond to what has been written.

Examples of Power Words Are:

1. Exclusive

2. Free

3. Secrets

4. Discover

5. Limited

6. You

7. Immediate

8. Save

An Effective List Must Capture the Reader's Attention and Tease Them

A well written sales copy will contain many lists that "tease" the reader by providing them with "teasers" which doesn't go all the way in giving them the answer to their questions but providing just enough details to evoke emotion. Lists are a great way of letting your reader know what they will get from your eBook without actually giving them the answer.

An Effective List Uses Lots of Adjectives

It is important to use adjectives in your lists as they are more powerful than a simple statement.

Common Adjectives Used In Lists Include:

1. Life changing

2. Amazing

3. Revolutionary

4. Never-seen before

5. Guarantee

All great sales copies have lists that can convince the viewer to buy your eBook or product. You have to put yourself in the shoes of your reader and see how they respond to what you have written.

You can break up long lists with powerful statements, quotes and testimonials.