People will judge your eBook by its cover! As a result you must create a great eCover as it is essential if you wish to be able to successfully market and sell your eBook.

Your eBook cover has to do more than just be appealing to the reader. It has to also be able to accurately represent what your eBook is about. There is no logic in writing an eBook about a romantic story and creating an eCover with a photo of a dull unrelated image on the front.

Carefully Select Your Picture or Graphics!

Make sure the picture matches the content of your eBook. For my eBooks on "tennis coaching" I used a photo of a tennis player. This was an obviously choice; however, I made up for it by using a unique photo.

There are thousands of graphics that you can purchase from iStockphoto.com or Bigstockphoto.com so make sure you choose one that is professional looing and try to stay away from those comic style images.

Make Your Cover Unique So it Stands Out from the Crowd!

You may like the look of a certain image for your front cover but you have to ask yourself; does it stand out from the others? Is it unique? Is it though provoking?

For effective branding purposes, your eBook cover graphic needs to be one-of-a-kind. Don't take a short cut when it comes to your cover. Yes, there are many free options out there for creating eBook covers but if you choose a poor cover you will suffer in the long run through the loss of sales.

You want a viewer to see your eBook cover and find it interesting, unique and something that warrants further investigation.

Go to one of the top online eBook stores and focus on the covers. See how you just get lost in the same old cover and images for a certain topic. Identify those covers that grab your attention and then ask yourself what it was that made you like that cover.

Select the Right Colour to Evoke the Right Emotion!

All advertisers know the importance of how colours trigger certain emotions with their customers. You wouldn't want to write a nice romantic eBook and create a dark black eBook cover. The same if you write an eBook about heavy metal music, you would use a nice pink coloured image. The colour you use for your eBook cover is a strong factor in how the potential buyer will react to it.

Let's Take the Following Four Colors and Identify With How They Can Influence the Reader.

1. Blue is a colour that is often associated with confidence and promoting optimism.

For example:

1. "eBook Marketing"

2. "Finding your dream job"

3. "How to find a job where you get paid more"

4. "How to find the woman of your dreams"

2. Green is a colour that is often associated with money, prosperity and happiness.

For example;

1. "Invest with us to secure your financial freedom"

2. "How to start your own online business"

3. "How to buy and own 5 investment properties by the time you are 40"

3. Orange is a colour often associated with enjoyment, health, vitality and optimism.

For example;

1. "How to live to 100 years of age"

2. "50 great meals to cook for your family"

3. "How to become a successful chef and own your own restaurant"

4. Red is has often been identified as an action colour. Take red Ferrari's for example! Therefore red is a good colour to use if your eBook is about taking action such as:

1. "Make More Money!"

2. "How To Lose weight"

3. "How to become debt free"

If you follow these basic guidelines for creating your eBook cover then you can get your eBook on its way in standing out from the crowd and convincing the viewer to buy your eBook.

Remember to check out our download library where you will find worksheets, assessments and checklists, that will help guide you in selecting the best colors for your eBook and topic.