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Continued.....
Example 7:
You Don't Have to Be [specific title] to be [the readers desired result].
Often people don't act on achieving their dream or goal because of an obstacle in their way. Often this is a perceived barrier, which can be eliminated by a simple yet powerful headline.
Examples:
1. You Don't Have to Be Famous to Become a Published Author.
2. You Don't Have to Rich to Self Publish Your Own eBook.
3. You Don't Have to Computer Geek to Build Your Own Author website!
Example 8:
The Lazy ____________ Way to ____________.
This technique is targeting those individuals who are "time-poor" and feel like they can achieve their goals by doing it with minimal amount of effort and time, hence the word "lazy." This doesn't mean that you are insulting the reader by suggesting that the reader is lazy, it just means that you can save them time and effort in achieving their goals.
Examples:
1. The Lazy Author's Guide to Marketing.
2. The Busy Author's Handbook to Quickly Turing their eBook into Profit!
Example 9:
People are Attracted to Titles Where "Magic Numbers" are Included.
These numbers of 7, 9 and 10 for some reason tend to work. It is also the reason you will see many eBook priced at $27.00 or $47.00. These numbers are based on research by marketing experts.
Examples in title include:
1. 7 Ways to Promote Your eBook for Profit
2. 10 Ways eBook Authors Can Make Amazon's Top Sellers List
3. 9 ways to Market Your eBook Through FaceBook
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