eBook Writing - 31 Pre-publication Tasks for eBook Authors

Goal: Build anticipation and excitement for the release of your forthcoming eBook.

1.     Identify your target audience

2.     Create your market strategy

3.     Identify top 5 pre-publication marketing techniques for your eBook and niche topic

4.     Produce required promotional logos / banners

5.     Establish distribution networks

6.     Identify best self publishing services

7.     Review pricing strategy for your eBook

8.     Establish and review budget

9.     Source testimonials from respected and established experts

10.  Source a recognised expert in your field to write a Foreword

11.  Send early review copies to key figures

12.  Prepare your website

13.  Prepare your blog

14.  Plan a virtual eBook launch

15.  Plan eBook launch including date and how you will announce the launch

16.  Submit articles to directories

17.  Submit press release to eBookPressReleases.com

18.  POD – Approach local bookstores

19.  Plan your email campaign – emails your lists with updated announcements for your eBook

20.  Social network pre-publication marketing

21.  Prepare and submit podcasts (www.eBookAuthor.tv)

22.  Create and submit eBook Trailer (YouTube.com and eBookTrailer.com)

23.  Plan to enter Awards / Competitions

24.  Create a media kit

25.  Plan pre-publication interviews

26.  Pitch magazines / newsletters for articles

27.  Pitch broadcast media for story about you and your eBook

28.  Join reading communities and network (eg. GoodReads.com)

29.  Promote within your eBook Writing / Author community

30.  Increase your online visibility in the build-up to your eBook launch

31.  Build your personal brand

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