20 Tips to Help You Create a Successful Email Campaign
Email Marketing Tips
Have you heard the term “email deliverability?” I first came across this term when searching for information I needed for my very first email marketing campaign. I knew that “spamming” was not the way to go if I wanted to establish myself as a respected author and online marketer so I had to find ways to increase the chances of getting my emails opened by those who signed up for my free newsletter.
Even though someone has voluntarily signed up for your free emails doesn't guarantee that your emails will reach them as intended or that they will open them.
Below I have outlined some valuable tips on ensuring that you increase the chance of the intended reader receiving your emails. These tips also ensure the overall success of your email campaign.
Tips for a Successful Email Campaign:
1. Use a reputable auto responder
2. Clearly state who the emails are coming from
3. Send out emails weekly, rather than monthly
4. Never send an email to someone who hasn't signed up
5. Always provide an easy to follow sign-up form
6. Provide an option for readers to “opt-out”
7. Make sure all your sign-ups are clear and are double opt in
8. Remove emails from your mailing list that are regularly bouncing back
9. Don't bombard your reader with useless emails
10. Don't try to over-sell your reader
11. Test all links in your emails to make sure they are working properly
12. Create an email that is appealing on the eye
13. Forget the fancy graphics or flashing promos
14. Don't use spam words and phrases in your email
15. Don't include too many images in your email as some email filters will flag it
16. Don't use a similar colour for your text as the background it is on as some filters will see that as trying to
hide text
17. Don't use images that are too large
18. Don't send attachments that are too large
19. Include free reports in your emails
20. Make sure the content of the email is what the subscriber signed up to receive.
| 
Member Benefits
del.icio.us
Digg
Reddit
Facebook
StumbleUpon
GoogleBookmark
Technorati
Furl
Twitter